Common reporting issuesNoticed something awry with your Google Ads data? This topic explain some of the common reporting issues that people run into and how to resolve them.Issues with fluctuating impressionsFix missing data and discrepanciesIssues with clicks and clickthrough rateDescription of MethodologyDifferences between Google Ads and third-party dataAbout data freshnessThird-party measurement on YouTubeActive View Description of Methodology
